SAP Marketing cloud gives the users an ability to understand customers and respond to their behaviour in real-time to give them what they want, when they want it.
Understand your customers at the individual level and intelligently engage them at scale. Modernize marketing with real-time performance insights and data-driven decision making.
Develop a single view of first party customer data across the enterprise and gain deep insights to deliver personalized experiences across channels and departments. Transform your marketing with multichannel attribution and centralized performance management, so you can better understand the impact of your campaigns and make more informed marketing decisions.
SAP Marketing Cloud delivers solutions in following areas
- Consumer and Customer Profiling
- Segments, Campaigns and Customer Journeys
- Customer Identity Management
- Lead Management and Nurturing
- Marketing Planning, Performance, and Analytics